Everyone wants stand gladly at the top in search engines on important terms. Abusive money is paid to stand on much short queries at the top. In many cases the lung becomes tail however forgets. Stopper with the fixated on search engine, starts quotations with looking at to results!
What is the lung tail?
Markets existence frequently from a small number of products and services where much question to be plus a large number of products where little question to be. Also at search engine to be there a relatively small number of queries where a lot frequently on strained becomes. There are however also a lot many queries where less becomes on strained.
Fixed visitors know that I examples love, to catch example car there. On the search second-hand car will be frequently wanted. Other terms such as second-hand car with wheel ratification and second-hand bmw construction year 1998 ″ will be however less used much. These terms fall thus in the lung tail.

Lung tail interesting?
For many Internet sites the lung tail is certainly interesting! 100×1, as it happens, right to 1×100 stands. What I try say am that score on 100 less popular keyword with 1 visitor right stands to score on 1 important search with 100 visitors. In short the lung tail can produce visitors also many. And there is nevertheless where everything for twists? Visitor’s appetites and conversions.
Why the lung tail?
On less used keyword less competition exists. Is score thus frequently easier. Is less effort necessary in short there on the lung score tail?
How do tail score on the lung?
Frequently a basis optimization of your site is sufficient on less popular terms well score. With a basis optimization intend I the absolute basis for classification of your site with good urls, titles and cups. This in combination with sufficiently content much extra visitors will produce, whereas it a lot little effort costs.
Popular terms left let lie?
Of course it can score on popular terms important to be for your company. Scoring in search engine must be however no aim in itself. The lying behind aim is visitors and/or conversions. This aim thus always keeps in the eye! This aim can be obtained with scoring on important terms then is of course this a solution. There are however several ways to Rome.
Popular terms combine tail with the lung
When you score tail on the lung the foundation has been also laid for scoring on popular terms. Both manners of appetites of visitors using search engines can be combined therefore sticking out!
Conclusion
At the most companies lie the focus on scoring on certain entries. With these blog I want grow however the conscience that also with little effort a good result can be obtained. My experience is that without extra effort can optimizing your site provide dozens of percents to extra visitors on. This with only one couple hours work. In short also with a small budget search engine can pay back optimization itself. Results are not measured using quotations; results are measured using visitor numbers and conversions!