Hello, and congratulations on becoming an Internet Entrepreneur with your very own Web Business!!! To get you fast-tracked, we have included a vast selection of tips and tricks to make your online business a success that it deserves to be.

1) First of all, choose a domain name that is somehow related to the business you are in. For example, if you are looking for a domain name for your pillow business, you might want to try using a name like www.SquarePillows.com or www.PillowSleep.com. It is important to use a “real” domain name. Your visitors will not take your business seriously if you use a free domain name like www.tripod.com/squarepillows , or www.angelfire.com/pillowsleep . A lot of the good domain names are already spoken for, but if you are patient enough, you will search and find one that is still available. If you think that you will need more than one domain name, get that one now too, as thousands of names are taken up each day. Do a search under “Google” using “cheap domain names” as your search words. You will find some very reasonably priced domain registrars. The cheapest one that I have found so far is at www.GoDaddy.com. They are a full service operation offering web hosting and cheap, cheap, cheap domain registration.

2) You will need a hosting service for your domain name. The hosting service allows your domain name and all of its content to be viewed on the internet. This is easy to handle. You have basically two choices here. You can pay for the hosting service or get it for free. If money is not really a problem for you, then you may want to choose the paid version. Just do a search using “Google” with “web hosting” as your search words, and take your pick from the thousands of sites. You will find that the price charged varies wildly depending the services required. Now if you want to explore the free version…. There are a lot of free hosting companies on the internet. The problem with these free hosting companies is that they all require some sort of pop-up banner, static header or footer banner, or both, to be placed on each and every web page. These banners can contain all kinds of advertising, and some, or all of it, may not be welcome to the viewers on your web site. The free hosting option is certainly not the best one to explore. To save you time, I would recommend www.GoDaddy.com again for the most economical hosting of your web site.

3) Once you have your domain name and hosting service taken care of, you will probably need a way of uploading your web content to your site. Sometimes your web hosting service provider includes a site manager that allows this function. If not, then you might want to look into downloading some FTP software such as WS_FTP for example at www.ipswitch.com. While you are downloading software, you may also want to add WINZIP – located at www.WinZip.com to your download list. WINZIP allows you to “unzip” your “PillowSleep” file for example. A file is initially “zipped” to compress it for ease of downloading. To use this download zip file, you will have to “unzip” it first.

4) Your “PillowSleep” site probably needs a little more customizing. Look at other pillow sites on the internet for comparison and see what could be improved visually on your site. Does it need any flashy graphics? There are many free graphics available on the internet - just do a search with google. Once you are happy with the way your web site looks, it’s now time to focus on that fun part – html coding. Unless you are very comfortable using “html” coding, don’t touch the “html” coding on the “PillowSleep” pages at all. If you are comfortable using “hml”, then you could add things like Title, Meta Keywords, Meta Descriptions, etc., which would allow the search engines to find your web site much easier. The use of “keyword phrases” is much more useful than just using “keywords”, because it makes your web site more search specific. Go ahead and add a “Pillow” links page too. Another tip is always keep a hard copy of your web pages somewhere, either on a floppy, cd, or dvd. There are few things worse than customizing a web site and if something bad happens to your computer or hard drive, losing the web content forever.

5) At this point, you probably already have uploaded your web site and have it online. Now you need to “drive” visitors to your site. One popular way of bringing traffic to your site is to use a free link exchange or free link trading service. For the free link exchange service, you just sign up and put a little bit of code on your “Pillow” web site (this allows other Pillow web site banners to be viewed on your site and vice versa). The free link trading service is very simple also. You simply add another pillow’s link to your links page and vice versa. This trading of links increases your sites popularity greatly with the search engines. One of the most important things you can do to gain traffic is to get listed with the major search engines. Go to each search engine, or use a free service like www.AddMe.com and add your web site there. There is also what is called “pay-per-click” search engines where you actually pay for traffic sent to your web site. Other search engines require payment in order to get listed with them at all. “Yahoo” is one of these “pay” search engines.

6) Please be advised that is illegal to “Spam” on the internet or via e-mail. Spamming is sending unwanted e-mails or putting internet advertising material, or internet material in general where it should not be. That being said, another method of marketing and promoting your site is to add your site to casino and gambling message boards and free for all links pages. Please check to see if it is ok to post your info there first, and in which category, and anywhere else before posting there. If you “Spam”, you risk losing your internet service provider, and possibly your web host with all of your web content. It’s just not worth the trouble.

7) Another way of promoting your site is to add your web site address to your business cards, and/or make up flyers and posters. Don’t forget to get permission before you post anything anywhere. If you have other web sites, add a banner and/or link to your “Pillow” site there. Make a t-shirt with your “Pillow” graphic and web address on it (on both sides of the t-shirt) for yourself to wear. If you want, add your “Pillow” graphic logo and web address to different products like baseball caps and coffee mugs, and give them away as promotional items. Buy an ad on a bus stop, or a small classified ad in the local paper, or radio ad, etc. How about getting two of those “12 inch x 12 inch” sticky, bendable, removable, flat, “magnet ads” made up at your local printing store to put on the sides of your vehicle’s doors. When you drive around the city, every body will see your web site ad and when you get to your destination, simply take the sign off until you leave again. How about putting one of your “Pillow” flyers or small posters on the inside of your vehicle’s rear side glass areas. Just make sure it doesn’t obscure your vision. The idea is to use your creativity here.

8) I hope these pointers are of good use to you. Good luck with your online web business!!!


Sandy Johnson

http://www.TemplatesCD.com

First of all let’s describe what an autosurf program is and how it works. On this article we are referring mostly to paid autosurfing not to the free programs. When you join one of these companies you pay some money to receive traffic in your websites. You also receive as profits a percentage of the money that you invest on the program. Then you surf a set amount of websites each day.

Autosurfing has gained a bad name lately. The industry leader was 12dailypro.com and they got in trouble with their payment processor StormPay. They were unable to pay users for a while. StormPay considered that some fraudulent activities were going on and suddenly froze the accounts of all users.

That’s when autosurf programs hit the news nationwide and many people considered them to be disguised pyramid schemes. In the other hand, some traffic exchange programs seem to provide a legitimate service to the users and a good opportunity to make some extra income.

Bellow I will explain the difference between a paid autosurf program and a paid manual traffic exchange program. If you join an autosurf program you will have to pay an up-front fee which you choose and you will have to surf a set amount of websites usually every day.

Your profits will be a percentage of your investment as described above. For example the program rules may be as follows. You may invest any amount between $10 - $6,000. You will receive 5% daily and you need to surf 10 websites per day.

The website owner provides you with a link where you can click and autosurf the websites every day. When you click the link the website runs on your browser without any intervention on your part. You don’t have to do anything. Just watch the websites one after the other. There is a timer who moves the websites on your browser every 15 - 30 seconds. So, it takes you only a few minutes each day to complete your assignment.

Other people that join the program do the same thing. They watch your advertisement and get paid for it. Notice that you don’t need a website to invest in many of these programs but you do need to make and investment if you want to generate profits and you need to watch the set daily amount of websites.

This is a nice idea. The drawback is that users do not actually need to watch the websites while they are running on the browser. They can set the timer and walk away for a few minutes. That’s why many individuals believe that these programs are ineffective and scamy.

Paid traffic exchange programs are quiet different. They are similar to the autosurf programs described above, but the users need to click a button whenever the timer runs out of time to have a new website appear on their browsers. This ensures that a real visitor is viewing your site.

The industry is moving fast toward this kind of system which is good for website owners. Some program owners even go to extremes and have the users insert a code when the timer runs out of time.

In my opinion paid traffic exchange companies are providing a legitimate service to the users. You can receive a percentage of your investment every day as profits while getting more exposure for your websites. It is a win-win situation for everyone.

The idea is to not get this as a full time income. I use to think about it as some nice extra cash and the possibility to get more traffic to my websites. In fact the goal of these programs is to help advertisers increase the exposure for their websites.

Another industry which have similar goal but uses a different system is the paid to read e-mails and paid to click links industry. In this industry the program owners receive money from the advertisers and pay the users to read ads via e-mails or to click links and visit the advertisers websites.

Anyway, as long as real visitors are seeing my pages I am going to be happy with the program. Keep in mind that this advertising techniques may not be as effective as others but still they are a good way to diversify your marketing strategies.

Some people love traffic exchange programs while other people see them as a waste of time. Everyone is different. What works well for some marketers doesn’t work for others. I try to diversify my marketing strategies as much as possible because I don’t know what could work for me and what doesn’t until I try it.

If you don’t want to invest any money but you want to receive more traffic in your websites, you have the option to join free traffic exchange programs. Once you join these programs you don’t have to pay anything. You visit other members websites with the condition that they visit yours. The rate is usually 2 - 1 meaning that for every two websites that you visit and stay for 15 - 30 seconds you will receive one visitor to your website.

There are many companies that offer free traffic exchange programs. Remember that this is different from autosurfing. The websites still run automatically on your browser but members have to enter a special code or click a link when the timer runs out.

The drawback of this technique is that while you can receive substantial quantities of visitors to your website, the traffic that you will generate is “dirty”. This means that those visitors may not be interested in your offer.

This technique works better for websites which promote a general attention-catching product or service. That doesn’t mean that it may not work for you. The only way to know for sure is to give it a try and see for yourself the results.



EasyWebRiches.com ฉ 2006

Link exchange is very helpful in building valuable business contacts and getting better rank with search engines. But those who tried to use traditional link exchange strategies face a very sad fact - only 10% of link exchange offers sent to relevant web sites get response. All the rest goes to trash bin; efforts wasted.

Why this statistics follows most of link exchange cases?

The market of link exchanges is overwhelmed. Those who think that is it possible to get few hundreds of reciprocal links and get 1st position within a couple of days spam web sites like crazy. I personally delete over 90% of link exchange offers that are sent to my web sites as these offers are absolutely irrelevant.

Still, quality link exchange can be a good boost to any web site to abandon all hopes with it. And there is a big place for increasing the conversions of your link exchange offers.

How to increase the conversions of link exchange offers?

Go to secret gardens where web sites are eager to do link exchange. No link farms, no link pyramids, no link MLMs. Use the link exchange potential that has been at your hand all the time.

Remember a few years ago Internet market had a boom of automatic link exchange directories? Hundreds of thousands of web sites grabbed the unique opportunity to automate their link exchange. And now almost every niche has web sites that use different automatic reciprocal link exchange scripts or software.

And these sites are super highly responsive to relevant link exchange offers. Plus with many sites you can get your link on their link exchange page within a few minutes - usual link exchange copy and paste routine that can easily be automated.

Benefits of harvesting on the web sites with automatic reciprocal link exchange directories:

- increased motivation for relevant link exchange;
- big number of web sites in any niche;
- your link will be standing on static pages (good for indexing);
- big field for automating all routine on finding site-partner and exchanging links with it.

On web sites with automatic link exchange scripts you will forget about 10% response to your offer about doing link swap. Link exchange comes to the new level. And with quality link exchange you are destined to see the increase in targeted free traffic from search engines.

There is no doubt that search engine optimization (SEO) plays a very important role in the internet marketing field. If you are someone who is looking to take part in internet marketing, chances are that you may want to consider article submission as an organic SEO technique. Here, through this informative article, we will take a much closer look at how article submission works, as well as some of the ways that you can have the most success with this SEO technique.

Article submission is also referred to as article marketing. The way that this SEO technique works is when you decide to pay a company to have articles written for you, or if you decide that you have enough knowledge on the subject to write them yourself. Once you have the articles written that you are interested using for your company or whatever area you are interested in trying to promote, you will then submit your articles to directories. The entire concept of article submission is very easy to understand.

Keep in mind that there are a number of different things that you can do to improve the overall success that you have with article submission as the SEO technique that you are interested in using. The most important thing that you will want to take into consideration is that you will want to make sure that your articles have the right amount of keyword density. It is typically recommended for you to have articles which offer two to three percent keyword density. This will help improve the overall search engine, or directory, ranking that your submitted articles will have.

Another one of the most important things that you will want to take into consideration is the fact that your articles should be much more than just keyword dense. While this is very important to the amount of success that you have with article submission, it is also important to keep in mind that the content of your articles is very important as well. Not only should they be well written with perfect grammar, but your submitted articles should also be relevant to the subject which they are about. Although you may have thought about offering the information that you want included in your articles in a playful manner, chances are that you will find that you will have the most success when you decide to present your information more professionally. This will help you gain the credibility that you need to gain the most success for your company or product.

One of the main benefits that article submission has to offer you is the fact that it is known to be very successful. If you are interested in getting the internet marketing results through one of the best SEO techniques which is out there, then article submission can really do a lot for you. Another one of the main benefits of this marketing solution is the fact that it is known to be very cost effective, which is great for anyone who has a low marketing budget to begin with. Whether you have a large or small business, you very well may find article submission to be one of the best internet marketing solutions for you.

Everyone knows that submitting well-written, keyword-rich articles to article repository sites on the Internet is the best way to build links to your web sites in Google and other search engines.

But very few people realize there’s a wrong way to do this. And doing it wrong is worse than not doing it at all.

Most people who are new to using articles as part of their marketing strategies get off to a bad start because they don’t understand the delicate strategy involved with precisely placing articles in the article sites best suited for a particular subject.

You see, not all article repositories are the same. Some get high traffic for all subjects. Some get highly-targeted traffic across one or two very specific niches. And some don’t get any traffic at all. Those sites fall under the definition of "bad neighborhoods" according to Google.

Not understanding the differences among article repositories is where the trouble starts for the inexperienced marketer. These days, it's too easy to sign up for those "article blasting" services that SPAM article repositories with thousands of worthless ads; the ads that have been written by who knows who and are often filled with spelling and grammar errors. As these types of articles build up in the lower-quality sites, and they build up very quickly thanks to the thousands of people using these "blasting" services, the site begins to develop a bad reputation. Soon, the search engines start dropping the links like hot potatoes.

How do savvy professional marketers get around this ranking trap?

They depend on the services offered by professional article placement agencies. These agencies specialize in submitting articles manually to hand-picked sites that will return the best search engine ranking results. The people behind these professional services understand how the article placement game is really played. They know that success is all about quality and has nothing to do with quantity. After all, what good is having your articles listed on hundreds of sites if those sites are banned by Google and other search engines? It hurts your business!

When you use a professional article placement agency to manually submit your articles, you don’t have to worry about ending up in bad neighborhoods and getting your search engine rankings mugged in the process. Instead you'll get the quality links you are looking for. Your articles will only appear on those sites catering to your category; sites that are visited by both live humans and search engine spiders on a regular basis. This kind of strategy is what pays off in the long run.

Don't sabotage your article marketing strategy just because you choose to believe the hype those "blast your way to success" hucksters throw out every day. Remember how productive FFA sites used to be and how useless they are now? FFA "blasters" ruined that marketing opportunity, and the article blasters will ruin this marketing opportunity if you let them.

Get better results by letting the professionals manually place your articles in the appropriate repository sites. Remember, if it's worth doing, it's worth doing right.


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You should be. If you have never heard of Google PageRank and you have established a website, it is high time you learned about Google PageRank and what it means to you and the success of your website. Having an excellent Google PageRank can either make or break a website in terms of overall success. Let's take a look at what Google PageRank is and why it is so important to every website owner.

First, a word about the Google Search engine: Google is one of the most popular search engines on the Internet. Not only is Google's search engine the absolute largest of its kind, the company focuses on making web information easy to access and even easier to find. Google has designed a unique system and the search engine has yet to be surpassed in terms of the information it provides. Google has grown immensely since its early beginning in 1996 and it will continue to be a predominant force on the Internet. Furthermore, because Google offers easy access to immediate information, they own one of the top Internet search engines in the world. Thus, it would serve a webmaster well to become familiar with the Google PageRank process-the Google PageRank is an algorithm that is based on inbound links and other factors and will ultimately determine the location of listing of your website in the Google Search Engine.

What precisely is Google PageRank?

Google PageRank is a process the search engine's uses as a way of selecting sites to answer specific queries. Basically, when an Internet user submits a query, the Google search engine will attempt to match websites to the query that has been posed. Yet, there is a bit more to this simple science than the act of submitting a query suggests. Rather, behind the scenes, Google uses specific algorithms to determine if a site specifically address a web user's needs by analyzing the content of a site by keyword and by the number of inbound links associated with the site-every inbound link is viewed as a vote and the more votes one has, in conjunction with the more keywords one has, the higher their Google PageRank is.

Why is Your Google PageRank Significant?

What does it mean to you when your Google PageRank is increased? Does it really matter what your Google PageRank is at all? You bet it does-the higher your Google PageRank is the higher on a search engine's listing your website will appear. Thus, if you are looking for top billing, especially in a search engine as popular as the one Google offers, you will definitely want to maximize your efforts of getting your website visible and improving your PageRank is the best way to accomplish such a task. Moreover, the higher you appear on the search engine listing offered by Google, or many other search engines, the easier your website is to find. Essentially this equates to more web traffic for your website and if you are running an online business, more web traffic ultimately means more profit for you.

Making Google PageRank Improvements

If you are looking to improve your Google PageRank you can do so by starting a link campaign. A link campaign can help you increase more inbound links to your website and in turn, more inbound links will increase your Google PageRank. How do you start a link campaign? Well, you can go the hard route by scouring the Internet to find websites similar to your own. Or, you can make your link campaign a far easier process by using the services afforded to you by PageRank Browser and locate all of the best, themed websites on the Internet with relative ease.

Of course, there are few things you must bear in mind when you begin your link campaign. Google actually rates various links and holds some links higher than others. In other words, if you link to 100 less than popular sites you may increase your Google PageRank. Conversely, if you link to 50 extremely popular sites and you get inbound links in return, you may significantly increase your Google PageRank because the most popular sites on the Internet are linking directly too you. Thus, when you begin your link campaign, keep this popularity issue in the back of your mind. Further, know that in using PageRank Browser, you will be able to locate the popular sites with ease, and thereby significantly increase your Google PageRank.

About Inbound Links

Quite frankly, some links that you will establish will be better than others. You goal will be to establish the best links possible by examining the quality of inbound links. Various webmaster tools can help you determine the quality of the reciprocal links you establish. You will want to work hard at establishing direct inbound links to your site-direct links from already popular websites. You will also need to establish links to websites that are similar to yours-remember the search engine algorithm used by Google to determine your page rank is based on relevance. You will also find that the location of inbound links is of significant importance. For example, when you establish inbound links, those links that are buried deep within a website will have less influence on the ranking of your website in Google's search engine.

What is clear is that your Google PageRank is of significant importance. Thus, every effort should be used to improve your Google PageRank-with the use of webmaster tools and the use of sites like PageRank Browser you should have little difficulty getting your PageRank right where it should be. Therefore, you will not only improve your PageRank you will improve the web traffic you receive by leaps and bounds. Moreover, your improved PageRank will make you a force on the Internet to be reckoned with-you will have a highly recognizable website for all your efforts and you will ultimately improve your online business' bottom line.

There a few ways of building reciprocal links to your website, the method im going to discuss is the online link exchanges.

What are link exchanges?

Link exchanges serve has a centre point for reciprocal link exchanges between one webmaster and another and are a gateway to communication between the two interested parties, the service they provide can be free with minor account limitations such as only being able to make five link requests a day or fee paid giving access to the full facilities such as checking whether the website you swapped with still has your link on their site or help with building link pages for your site etc.

One fine example is Linkmarket.net. Webmasters simply sign up and enter their website details and then are added to the link exchanges directory under relevant web content categories along with search engine ranking powered by Google or Alexa. From here webmasters can browse through and find websites which have relevant web content to their site and add them to their link basket.

Once they have finished choosing which links they are interested in, they can checkout and the chosen website webmasters are then informed automatically via email that they are interested in exchanging links with their site and then have a specified time limit in which to decide whether to exchange links or not.

This method works both ways and webmasters will be informed frequently via email when someone is interested and requesting to exchange links.

Conclusion

Link exchanges can be a good way of padding out your deserted links pages on your website, the more reputable link exchanges have huge directories from which to choose adequate links with relevant content to your site and gaining full access to all features are only usually a small subscription charge. One downside could be that websites you wish to exchange with wont because you haven’t got an adequate Google Rank, this can be a bit frustrating to the newly made websites, but this problem is very rare.

A Lot of Search Engine Optimization and Search Engine Marketing Professionals are voicing their opinions and saying than directories are dead. But remember, these are the people that also say that Page Rank is dead, SEO is dead, and the latest this is dead theory. So is directory link building no longer worthy? well only the Search Engines can tell you for sure.

I believe the real issue with directory links is that only some of them are good and worthy, while some others are junk, being able to tell this difference is the key between loosing your time and having a fruitful link building campaign. How you can tell if a directory is good enough or that you should pass it. Here are the 3 main criteria of identifying a good directory from a bad one.

1) The director is listed in the Search Engines and most pages are being crawled.

You can find the directory in the most popular search engines, Google, Yahoo, MSN, and Ask. Also the category pages of the directory are cached on the search engines, if the directory offers detail pages, these should be indeed too.

2) The links are plain text, no redirects or javascript.

Check the source code of the pages of the directory. Look to see if the links are plain a href's, without the rel="nofollow" attribute, and no sneaky redirects are present. By validating all these you guarantee that these links are seeing and counted by Search Engines.

3) Doesn't link to bad neighborhoods.

The directory doesn't link to questionable websites, specially topics like gambling, casino adult, and illegal content websites. Be very wary about directory that offers sitewide likes to these type of sites.

Hopefully these guidelines will help you do more quality link building campaigns getting links from quality web directories.

If you operate or own a website, then you know that you have to promote both on and off the web. You have to incorporate these two factors in order to be fully successful with an E-commerce business. I have talked with a few large Internet retailers that gave me an insight into their marketing on the web. When I was told, it all made sense and I had to implement it with my clients.

We all know that Ebay is the number one auction market place on the Internet today. Millions of dollars are spent each week on this web portal and it continues to grow each day! I am not going to tell you to open up a store and start selling your whole product line to Ebay buyers because that would be costly with little to no profit.

What I am going to tell you is to put a few top sellers in an auction, either fixed or auction type. This is to gain a large amount of viewers since the product is "hot" and they will want to purchase it. The key to this ploy is to put links on your auction site that direct viewers to your site that carries your whole product line. When this happens correctly your traffic will Explode and with all targeted viewers. You might not be making much money with the Ebay items that sell, but if you do it correctly the profit you make from these targeted viewers will far outweight the small profit margins. Give it a try because their is nothing to lose and you will be happy with the results.

Often, the biggest obstacle that most, if not all, small businesses have is a limited budget. Let’s face it. Having a small business makes it difficult for you to have the most glamorous marketing campaign such as that of the big firms and Fortune 500 companies.

And you know for a fact that advertising is truly expensive. If you don’t look out, you might just wake up one day with your funds depleted, and strapped with a marketing campaign that provides lackluster performance.

Knowing you have other things to allocate your funds for, you know that you have to consider all things first before you can shell out your hard earned dollars for your coveted marketing tool. Be it full color flyers, or even a large format poster, you can’t afford to be picky when you’re looking at a very small fund to stretch.

With the funds you’re operating on is just enough to get you a decent marketing campaign for your business, it’s no wonder that many business owners and marketers are turning to other alternative promotional vehicles to introduce their brands. In fact, most marketers and advertisers are looking at ways to get attractive and compelling marketing campaigns for the price they can afford of course.

But this is a common misconception of most business owners and advertisers about advertising that should be changed right away. Although a limited budget may mean limited access to the most expensive ads such as your full color flyer printing campaign or your large format poster printing project, it doesn’t mean that you should settle for a mediocre piece.

On the contrary, having a limited budget means you will be able to come up with a more creative ad campaign that will help you effectively introduce your business to your target market.

And it’s not all print ads actually. Marketing your business can be advantageous in a way because you’re able to hand out to your target clients your message in a nice piece of paper. But as always, you can also try some alternatives that can help you promote your business better.

You might want to try co-sponsoring a worthwhile activity, for example. It may be in promotions, events, trade shows, and exhibits located locally. This way, as a small business, you’ll be recognized as a supporter of your community endeavors. This is actually what most big companies do to market their name and brand. As a potential client looks at the new ads, they will be eager to see that you are a staunch supporter of the local community, and hence, a better choice between you and your competitors.

The key is not therefore be frustrated just because you happen to work on a very limited amount. Small businesses are often very imaginative, especially when it comes to stretching their money and making sure that every penny is put to good use. They may not have the money, but they do have excellent marketing tools that show professionalism and credibility.

Would you like to know about a new robot that works for you even when you are asleep?

Let me tell you about Zeus. . . he is a simple, intelligent, internet robot that builds a link directory and creates reciprocal links for your web site.

Zeus is the first of a new breed of innovative, robotic software products for webmasters.

Zeus is a smart internet robot that traverses the web, spidering sites and creating for any webmaster, a vertical themed link directory.

Train him to find web sites, matching your unique themes or subjects, and he will zoom off to find thousands of them. Zeus then helps you to review and organize them into vertically-themed categories and possible inclusion within your link directory.

Zeus creates qualified traffic to your web site in numbers you have always thought to be impossible. This is quickly accomplished through a series of steps utilizing dynamic website content, increased search engine activity and genuine, match-each-other reciprocal links.

Content is quickly added to a website with dynamically changing, Zeus-generated, link directory pages. With a single click, your Link Directory is built and uploaded to your web site. These themed pages are keyword-tuned to score high in search engine rankings. Search engines give higher rankings to websites with themed content that match each other through mutual reciprocal links. It is now possible for your directory pages to place in the top 10 search engine listings with a single search word! Imagine having hundreds of these pages, each page built around a single keyword or phrase. As a possible added bonus, re-submission to search engines is a forgotten chore once reciprocal links point towards your site. Robots will visit your site more often because they will find links to your website more frequently throughout the internet.

One good reciprocal link can give you the same amount of traffic as a major search engine and with a Zeus internet robot; you can have hundreds of reciprocal links. The best qualified visitors to your site are from reciprocal links. Zeus simplifies the tedious task of reciprocal link generation by providing, from your link directory, a pool of qualified, theme-matching, reciprocal link prospects, organized by themes or subjects. A contact manager is included allowing you to email an individually-personalized reciprocal link request to each website's webmaster. Everything is easy to edit, organize and maintain. Link Partners receive a preferential graphic and listing at the top of each directory page providing a compelling reason to reciprocate the link.

Your link directory will also ensure your website's visitors stay longer and bookmark it into their favourites for a speedy return. Zeus is non-invasive to visited websites and follows all the Robotic Guidelines as described throughout the Internet. You can use Zeus in multiple themes; great for web marketers, authors, researchers, webmasters or serious hobbyists.

Zeus is not for everyone but if you are a moderately to expertly skilled webmaster, with limited time on your hands, who could benefit from a vertical-themed link directory and increased website traffic, Zeus will automate almost every aspect of creating such a directory.

Anyone that deals with marketing and advertising on the Internet knows that link popularity is one of the main causes for high rankings. And as we all know, high rankings lead to more traffic, which in turn leads to higher sales. The biggest problem with doing link exchanges and using programs that automate the process is that you run the risk of gaining bad links on your site. Bad links lead to reduced link popularity and in turn can eventually lead to being banned on search engines. Everyone can agree that if you are banned from a large search engine like Google or Yahoo, then your website is in trouble. I have come across a few places that allow you to grad good reciprocal links from ranking sites. You want to do more reciprocal linking because it provides an incentive for both sites to keep the links up.

If you already have a large link directory on your site, you might want to think about using the program Arelis. This gives you the power to control all your links and make sure they are still linking back to you. It also gives you the control to find more targeted links for your website. If you want to find more links for your website, then you should check out www.Link2me.com. This site allows you to search for websites and then the company gets in touch with that website asking for a link exchange with you. It is very easy and hassle free, which I know will help everyone that is spending 60+ hours on Internet marketing. Any little bit helps. This link exchange program is growing and with the more websites that sign up, which is free, the more potential links for the members. Check it out and increase your link popularity the ethical way!

Automating your online business is one of the most important steps you can take to insure your success on the internet.


If you have been on the internet for any time at all, you know that there are just too many tasks to do each day to be really efficient and productive with them all.


Learning to delegate some of those routine, daily activities is one way to insure your site's success and to give you much more time in the day for the most important task which is that of promotion and marketing your site.


HERE ARE 5 SIMPLE WAYS TO AUTOMATE TODAY:

1) USE AUTO-RESPONDERS:

Probably one of the best-known and popular ways to handle routine messages to inquirers is the use of auto-responders.


It is simple and easy to set up your messages which usually involve several follow-up messages to remind your visitors what you are offering and how to find your site again.


Here are some free ones:

http://www.freeautobot.com/ (ad free also.)
http://www.getresponse.com/
http://www.sendfree.com/'
http://www.sendthisfree.com/


2) MAILING LIST MANAGEMENT:

If you are trying to run your own newsletter, handling the process by yourself can eat up a lot of valuable time. In the beginning this may be possible, but as your list grows and the tasks involved keep multiplying, your time demands will increase also.


There are lots of ways to manage a mailing list including installing your own scripts and purchasing your own software. Weigh the pros and cons, but be sure and check out the possibility of *farming out* the responsibility to a mailing list service.


Here are some to consider:

http://www.ezinedirector.com/
http://www.mail-list.com/
http://www.zinester.com/ (free and paid versions)

Free ones include:

http://groups.yahoo.com/
http://www.topica.com/


3) USE SOFTWARE:

There are many software options available depending upon your work online. Here are some possible software applications available. Just do a search online.


~Creating links to your site and others.
~HTML editors
~Ad swaps
~Promotion
~Subscription management
~Survey forms


4) PAYMENT SYSTEMS:

Well, this is just a no-brainer. It is just too simple not to do this one.


Having an automated payment system that allows you to accept credit card payments for your products or services and is something that everyone has to have to be successful online.


Here are a couple of third-party ones that I use and recommend:

ClickBank-- http://www.ClickBank.com/
PayPal-- http://www.PayPal.com/


5) AD TRACKING SYSTEM:

If you are going to advertise your products and/or services online, then it is critical that you track your results.


Knowing how many hits you got to your site is nice, but it won't take care of your questions like, "Where did my traffic and sales come from?"


Here are some ad tracking systems. (Some offer free versions.)

http://www.BusiToolz.com/
http://www.hypertracker.com/
http://www.adminder.com/


Implementing these five time-saving helpers is a very important benchmark in moving your business into a phase that will free up some time to insure your success online.


Best of luck with your promotional efforts.

Larry Johnson, author


This article may be published in your newsletter or on your website by simply including the resource box below.

Get this article by auto-responder:
mailto:automateit@freeautobot.com

35% of visitors fail to achieve their goal when they visit company websites! By following 2 simple rules, you can increase your web-derived revenue by 1/3 or more!

Renowned website usability researcher, Jakob Nielsen, today (Nov 24) published results of his latest study. His test subjects used 139 websites. On average, they failed to find what they were looking for 35% of the time. Shockingly, 37% of users couldn’t even find company location details!

What was surprising was that users didn’t give up. They generally found the information they were after – but they found it at a competitor’s site!

So how do you stop potential customers falling into the hands of your competitors? Nielsen is right when he suggests user research. Yes, it’s imperative that know what your users need at your site. But what he doesn’t say is how to structure your website so it meets users’ needs.

There are two golden rules:
1) Write first, build later
2) Write to your customer

Write first, build later
The real message on most websites is in the writing. It makes sense, then, that the writing should determine the structure.

Unfortunately, this is not the case for most businesses. For them, the writing is an afterthought. They structure and design their website first, then try to fit the writing to the structure. This flies in the face of common sense. When you speak to someone, you structure your speech around your message. You don’t decide on a structure, then change the message to suit!

For a truly usable website, you need to plan what you want to say before you create the site – perhaps even write the whole thing. The message – the writing – should determine the structure.

Write to your customer
So how do you decide what to write?

Firstly, don’t think, “What do I want to say?”. When you’re writing a website, you have to think, “What does my customer want to know?”. It’s a very subtle difference, but it’s the key to engaging writing. And that’s what you want to do… engage the customer.

Most customers will want to know the basics:

- What do you do?
- What benefit do you offer them?
- Why should they choose your service or product?
- Why should they choose your service or product and not your competitors’?
- What does it cost?
- How can they contact you?
- Where are you located?

Your website has to communicate a lot of information. And to make matters worse, you’re going to have limited screen real-estate. Ideally, your customer won’t have to scroll – especially on your homepage (all your information will fit within a single window). And you can’t fill the whole screen with writing, either. The design and navigation elements take up about a third of the window, and you should leave a bit for white space (you don’t want to overwhelm your customer). As a rule of thumb, you should expect to have about 1/3 – ฝ of the window at your disposal for the writing.

Chances are, right now you’re thinking, “How am I going to fit it all in?”. Well, that’s where your writing skills come in. Choose your words very carefully…

Websites can be an extremely powerful piece of marketing collateral. You can reach millions for just a few hundred dollars. Unfortunately, your competitors can do the same thing. It’s a level playing field, but there are a lot of players. It’s important that your thoughts are structured, otherwise your site will be a mess. If your message is clear, your site will be simple and easy to use. It’s all in the words…

8 More Reasons to Write for Your Audience…

1) There are approximately 550 billion documents on the web

2) Every day another 7 million are added

3) Workers take so long trying to find information that it costs organisations $750 billion annually! (A.T. Kearney, Network Publishing study, April 2001)

4) Reading from a monitor is 25% slower than reading from paper. (Sun Microsystems, 1998)

5) Helpful content develops site loyalty. The average person visits no more than 19 websites in the entire month in order to avoid information overload. (Nielsen NetRatings in Jan 2001)

6) 79% of users scan read when online (Sun Microsystems, 1998)

7) Information gathering is the most common use of the Internet - 73% (American Express survey, 2000)

8) 48% of people use the Internet to find work-related information as opposed to 7% who use magazines. (Lyra Research, 2001)

3 Way Links

There has been a lot of talk over the past few months, even more so with the latest Google update, about the value of linking. What types of links are better, which types are still seen as value added to a website. Well if the truth be told, the only people who can tell us are not saying anything. I am speaking of the engineers at Google and the other search engines, the very people who are the one who determine the value of all linking.

According to some people at the various search engine optimization companies, reciprocal links are no longer being considered when determining link popularity for a website. Just like so many of the other theories search engine optimization, outside of the engineering labs, no one really knows for certain. I have read some of the reports that have been issued on this topic and these reports are far from conclusive, offering little more than contradictory examples taken over several days of testing.

So aside from a wait and see what happens next stance what can we do? Rather than adopt a reactive position to this uncertainty I feel that it would be far better to move forward and be proactive by changing my linking strategies. As long as there is any kind of controversy regarding reciprocating links, there really isn’t much point in relying on them to help build link popularity.

Personally, I still place a value in reciprocating links as a valid means of trading traffic and will continue to utilize them however, as more and more misinformation gets spread over the Internet it will become increasingly more difficult to exchange links with quality sites. So what is a webmaster to do now that this style of linking seems to be on its way out? Simple – adapt or disappear off the search engine radar. Well Google’s radar anyway.

For my consultation clients I am going to suggest that they be extremely selective on who they link with now. Spend more time evaluating the potential linking partners. If the site measure up to their standards of web development and the theme of the linking site matches their site in some manner then, go ahead and trade links.

Before they trade links with any site they should make sure that the partner site is placing their link on a page that has some “on topic” content rather than a page that contains just random links. If possible only trade links with sites that employ some form of directory system so that all of the links contained on any given page share a similar theme. I will also be suggesting that they set up their own directory style system broken into categories and every page in each category should contain a topical block of text that ties all potential links together. Setting up their own system like this will make linking with their site more desirable.

Another strategy I will be advising my clients on is the use of 3 way links. For those of you who do not know what three way links are here is a brief, simplistic description: Site A links to Site B, Site B links to Site C, Site C links to Site A. Pretty straight forward eh? The process is pretty straight forward but the application often is not. The only way three way links work is when all the parties involved are honest and are willing to maintain those links.

Recently I tested one of my sites and discovered that approximately 80% of the sites I traded links with were not honoring our agreement. Now I fully expected that there would be some shiftless webmasters out there who would be less than trustworthy but, I never expected the number to be so high.

Although reciprocating linking isn’t too difficult of a task it does require a certain amount of time and effort. To have some unscrupulous webmaster cheat you out of your back link in your reciprocated deal is bad enough but to have one do that to your site in a 3 way link deal is even worse.

You see a 3 way linking deal requires slightly more effort due to the necessity of documenting all of the information regarding this agreement. If you are going to go through all of that effort to set up a three way linking agreement you certainly do not want one of the partners to sour the deal by dropping one of the links without notifying any of the other partners.

The extra work required to establish a successful 3 way linking agreement isn’t too difficult, it is all about record keeping. After you have researched the two sites that you think would make good candidates for your three way link swap, you are going to need to contact them and invite them into the exchange. More than likely you are going to have to lay out the plan and explain to them why a 3 way link deal is good and make sure that they understand that the only way it works is if everybody involved is open, honest and up front about everything.

As part of the research for the 3 way trade you are going to want to make sure that all three sites are in some way related. Not necessarily in direct competition with each other but connected in some way; much like the way a restaurant site would be similar to a hotel site and the hotel site might be similar to a pub site. Pretty simple really as a hotel can contain both a pub or a restaurant, it isn’t too much of a stretch to think that these 3 service based businesses could be related somehow.

Once you have the three sites picked that you would like to trade links with make sure you research them thoroughly. The things you want to be checking for are;

Page Rank
IP
Quality
Age of the sites
Current link popularity

Page Rank
When checking Page Rank you are looking to make sure that everybody is of a similar PR. Don’t get greedy and automatically suggest that your site should be linked from the site with the highest PR. In fact it might be a good idea to suggest that the higher PR site should link to the lowest PR site. Doing this may make the deal seem a little sweeter.

IP
It would be best if all 3 sites were on different IP addresses. Sites that are all residing on the same IP may be misconstrued as being part of a link farm strategy. Why take the chance?

Quality
This one should be a no brainer. If the site isn’t of a quality that you would recommend to your friends or family to visit why would you want to risk the credibility of your site by suggesting that other people go to it? Rule of thumb here on quality is this; if you wouldn’t bookmark the site for yourself, don’t link to it.

Age of the Sites
The age of the site is important because of the alleged age delay sandbox effect in Google’s algorithms. If the site is too new then you may have to wait for the site to mature before any weight is given to the out going links from that site. You should try to make sure that the sites you include in your 3 way linking are at least 1 year old or more. No guarantees that sites over a year are going to be mature enough but at least the odds are better.

Current Link Popularity
The reason you will want to check out the current link popularity is more about the investigation into their linking history. Do they currently trade links with sites that may be considered as being from a bad neighborhood. Do they link to gambling, porn or FFA sites? If they do and they are not part of the gambling or porn world and your site isn’t either then DO NOT link to them.

Three ways linking in this manner revisits the days when linking was more natural. This type of linking will demonstrate to the search engines that you value your linking recommendations and therefore the search engines should value them as well. If the search engines trust your site to make these recommendations then there is no way that the applied due diligence will get you in trouble with the search engines.

Many people associate autoresponders with emails. They are not mistaken anyway but for this piece of auto pilot programs are more than emails. Autoresponders are tools that can be used in a variety of ways to grow and skyrocket the sales of a business. Remember that, sale does not only involve the mounting of an ecommerce site, putting up a shopping cart and then getting buyers to make choices. It involves constant, well-crafted and sophiscated interaction with customers.

In this article, we look at 5 effective ways you can use autoresponders to generate six figure incomes for your website.

Publishing an ezine

Autoresponders which have the broadcast capabilities can be used as a cost effective means to create mailing lists to which you can periodically send your readers ezines. Ezines have the great value of preparing the minds of your prospective buyers for a purchase. It is a good platform from which you can launch your product or service, or explain how your business works. The more informed your customers are, the more they will buy from you.

If you are publishing ezines, it will serve you best to first offer a sample content. This way, prospective readers can have a preview of the actual ezines and then be able to get the needed urge to read the full ezine or the real one to follow.

Article distribution

You can use autoresponders to distribute your articles. Articles in which you have embedded your product links are an excellent way to boost sales. There are two reasons for this: First, an article is more explanatory and friendly than a sales letter. Secondly, an article can surreptitiously suggest to the reader to buy a product or patronize a service indirectly. The most important point for publishing articles are the confidence and authority with which the readers associate the writer. If your readers find your articles informative and useful, they will tend to like your opinions and recommendations’ resulting in greater sale of your products.

It is not only your opt-in list that can benefit from your articles. You can broadcast them to webmasters who need articles to boost their search engine rankings. As people read them at these sites, they follow the links in the articles to reach your site for a purchase or an enquiry of your product.

Using autoresponders to generate repeat sales
A customer who buys from you today is more likely to buy again tomorrow. Actually every business should strive for repeat sales and people who buy for the first time take less effort to make the next purchase.

You can use autoresponders to tell your past customers about the latest version of a product or an upgrade. You can even tell them about the availability of some accessories or enhancements to the original product that are worth buying. You can even tell them about discounts available and even say it is available to only past customers for them to get a feel of being valued as buyers.

No business can afford to lose sight of the leverage that autoresponders bring to them. It is therefore a strong recommendation that both start up businesses and well-established ones incorporate them in their website planning and online presence efforts. Autoresponders such as the high grade ones found at http://www.aceresponse.com/ to help a business generate a high return on its investments.

Do you use Manual Surf Traffic Exchanges to drive traffic to your websites or affiliate links?

In case if you are a new internet marketer and do not know what is a Manual Surf Traffic Exchange, here is a short explanation:

"Manual Surf Traffic Exchange is a online service, where members can show their websites to other members, by viewing (surfing) other members websites."

This is a very easy way to receive traffic, especially if you have limited budget, but have time to view other websites. And if you don't want to pay your time, you can purchase traffic directly from traffic exchange programs.

However, you should know that these type of traffic is "ineffective" traffic. Ineffective means the conversion rate of your product or service from traffic exchanges will be lower than other highly targeted traffic sources like PPC visitors.

Note, this does not mean using traffic exchange is not profitable. This is because the cost of each traffic exchange hit is greatly cheaper than other traffic sources.
And if you do it right, the ROI (Return On Investment) will be positive.

Many marketers claim that Manual Surf Traffic Exchange is not useful. They are completely wrong because they missed some very important keys when using traffic exchanges.

Now let me expose two of the secret keys that will turn your traffic exchange failure to success:

1. Method - Capture Leads And Do Not Sell Directly

Every traffic exchange user is busy at surfing. They do not have time and intention to read your long webpage. So NEVER put your sales page. Instead, put a lead capturing page with a "Attention Grabbing Headline", "Amazing Benefits" and a "Opt In Form". Remember, your purpose is to capture email addresses and then follow up with additional sales materials.

2. Target - Webmasters Who Want Traffic

Do you notice the common purpose of the traffic exchange users? Yes they are webmasters or affiliates who want to promote their own websites. Remember, these people is your target market, not kids, not elders. If you are promoting high quality advertising related product or service, then I can guarantee you will convert them to sales very well!

Now it is your time to make money by using traffic exchanges! Here is the number one manual surf traffic exchange that I would like to recommend - TopSurfer.

TopSurfer not just provides real and steady traffic, and its wholesale membership is also the best among all traffic exchanges. You not just receive traffic, and you can also make 100% profit by reselling the membership! Visit this link to join:

http://www.marktse.com/topsurfer/

To your online success,
Mark Tse

PS. Want to rule traffic exchanges? Get all the keys from "Traffic Exchange Secrets Revealed":
http://www.marktse.com/recommend/traffic-exchange-secrets/

So what’s the difference between promoting your website and a brick and mortar store? That’s a common question asked by new internet marketers. It turns out the principles are the same but the methods are different. Let’s take a look at how.

The main object of promoting either store is to first create awareness of the stores existence. Secondly you want them to know what you offer and why it will improve their life. Next you want to show them how yours is better than others in the market. This is all to achieve your final goal of visiting your store or site. Making the sale is another topic all together.

If you have real deep pockets you can start by advertising in the New York Times or on NBC for a brick and mortar store or on MSN or Yahoo sites if you’re on the internet. Of course you have to remember your AOL users won’t see you there just as your CBS watchers won’t see you on NBC. Most start ups aren’t going to worry about this problem as they don’t have the money to do this kind of advertising.

So what method do you use to advertise and drive traffic cost effectively to your site?
• Tell your friends and family about your site. The average person has about 250 people they would invite to their wedding. Let them know what you’re doing.
• Sign up for a leads service that will refer leads to your site. This will be a nominal expense in relation to the leads if you use the right service.
• Post your helpful opinions on forum web sites. This will add credibility to you as an expert and refer people back to your site.
• Place Solo Ads in targeted ezines. Ezines are electronic newsletters that are directed to select groups. This is a very effective method.
• Google Adwords is another way to reach your potential clients. Google adwords allows you to promote your website anytime someone searches for the words or phrases you have selected.
• Another effective method is to make promotional handouts that can be passed out to those you meet. Of course this must direct people to your website.
• Place newspaper classifieds. You can put together a very cost effective campaign using weekly papers that are less costly and can reach your target market.
• Write and publish articles just like this one that show your expertise and direct clients back to your website.
• Start your own blog. Your own blog allows you to ad more pages of content that refers potential clients back and forth from your website to the blog and vise versa.
• Write, have written for you or find an eBook you can brand. The eBook should refer and link to your website throughout the book. This not only shows you to be an authority but also where they can learn more. Advertise your FREE eBook and give it away.

There you have ten ways to promote your website. It’s like advertising a garage sale with yard signs all over town. It’s like putting signs all down the interstate that directs people to which exit they need to visit you. The internet is continually growing. The potential is endless. Go get your share.

Rod Hey
http://www.WinningLifeChoices.com/pips.html